When I started at Apex Learning Virtual School (ALVS), they had a Facebook page and no other social presence. I wanted to engage and inform without being spammy. I designed this drip campaign to acquire customers through a lead nurturing. The campaign is designed to inform prospects over longer periods of time in order to nurture them through the marketing funnel. I used social ads and movies to highlight talking points about the online high school.
My goal was to make the high school and middle school relatable and to inform families. Results: 22% growth for fiscal year 2019.